Premium publishers, ad networks, mobile operators and data providers now able to launch their own branded mobile ad exchange to maximise the value and security of their data and ad inventory. London, 11th February 2015: Axonix, the mobile ad exchange backed by Telefónica and affiliates of Blackstone’s GSO Capital Partners, has today announced it is…
DetailsThe explosive growth of smartphones over the last few years means we are rapidly approaching the point where mobile will become the dominant channel for accessing digital content. Last year, mobile internet use in the UK overtook desktop and in 2015 mobile searches will supersede traditional desktop and laptop search activity for the first time. However,…
DetailsTelefónica and affiliates of GSO Capital Partners, a division of Blackstone (NYSE:BX), create Axonix – a new programmatic advertising company based in London and underpinned by technology acquired from MobClix. This is the first mobile ad exchange platform owned and powered by a telco. Axonix will be run independently of Telefónica and be headed up…
DetailsTelefonica is poised to shake up the programmatic market with the launch of its first mobile-only advertising exchange – the first from a mobile operator. The platform, which is joint-funded by Telefonica and affiliates of Blackstone’s GSO Capital Partners, will be run out of a newly formed, London-based company called Axonix. This will be run…
DetailsMobclix, the mobile ad exchange that was acquired and subsequently sold by the troubled mobile marketing agency Velti, re-emerged Tuesday as Axonix. GSO Capital Partners, a division of Blackstone, bought Velti’s US, British and Indian mobile marketing divisions (including Mobclix) in November last year. Axonix will officially launch next month in a partnership with Telefonica,…
DetailsTelefonica, the Spanish carrier with operations in 24 countries and 323 million customers, is making its latest bid to expand its business beyond basic mobile and telephone services, by moving into ad tech. It’s teaming up with Blackstone to launch Axonix, a real-time bidding mobile ad exchange that has been built on technology from MobClix,…
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