AxonixAxonix
Axonix
  • About
    • Meet the Team
    • Join Us
  • Our Solutions
    • Exchange as a service
    • Programmatic Trading Platform
    • Publishers
    • Operator Partnerships
  • Resources
  • Privacy
  • Get in touch
  • Sign Up
  • Login
Menu back  


INSIGHTS & THOUGHT LEADERSHIP




Feb112015
Axonix and BidSwitch Partner to Offer Verified First Party Data at Scale to the Programmatic Ecosystem

Axonix launches industry-first, data-focused, White Label Ad Exchange platform

Premium publishers, ad networks, mobile operators and data providers now able to launch their own branded mobile ad exchange to maximise the value and security of their data and ad inventory. London, 11th February 2015: Axonix, the mobile ad exchange backed by Telefónica and affiliates of Blackstone’s GSO Capital Partners, has today announced it is…

Details
February 11, 2015News, Press ReleasesBy Celine Tran
Feb52015
5 tips for maximizing mobile ad revenue

5 tips for maximizing mobile ad revenue

The explosive growth of smartphones over the last few years means we are rapidly approaching the point where mobile will become the dominant channel for accessing digital content. Last year, mobile internet use in the UK overtook desktop and in 2015 mobile searches will supersede traditional desktop and laptop search activity for the first time. However,…

Details
February 5, 2015Commentary, InsightBy Celine Tran
Apr162014
Axonix and BidSwitch Partner to Offer Verified First Party Data at Scale to the Programmatic Ecosystem

Telefónica and Blackstone’s GSO Capital Partners to create the first telco-powered mobile ad exchange platform

Telefónica and affiliates of GSO Capital Partners, a division of Blackstone (NYSE:BX), create Axonix – a new programmatic advertising company based in London and underpinned by technology acquired from MobClix. This is the first mobile ad exchange platform owned and powered by a telco. Axonix will be run independently of Telefónica and be headed up…

Details
April 16, 2014News, Press ReleasesBy Celine Tran
Apr162014
Telefonica to “shake up” programmatic market with launch of first mobile-only ad exchange

Telefonica to “shake up” programmatic market with launch of first mobile-only ad exchange

Telefonica is poised to shake up the programmatic market with the launch of its first mobile-only advertising exchange – the first from a mobile operator. The platform, which is joint-funded by Telefonica and affiliates of Blackstone’s GSO Capital Partners, will be run out of a newly formed, London-based company called Axonix. This will be run…

Details
April 16, 2014News, Press ReleasesBy Celine Tran
Apr152014
MWC 2016: There’s Value In Location Data, But It’s Still A Bumpy Road

Mobclix Returns As Axonix

Mobclix, the mobile ad exchange that was acquired and subsequently sold by the troubled mobile marketing agency Velti, re-emerged Tuesday as Axonix. GSO Capital Partners, a division of Blackstone, bought Velti’s US, British and Indian mobile marketing divisions (including Mobclix) in November last year. Axonix will officially launch next month in a partnership with Telefonica,…

Details
April 15, 2014News, Press ReleasesBy Celine Tran
Apr152014
Telefonica, Blackstone Launch Axonix, A Mobile Ad Exchange Built On Defunct MobClix Tech

Telefonica, Blackstone Launch Axonix, A Mobile Ad Exchange Built On Defunct MobClix Tech

Telefonica, the Spanish carrier with operations in 24 countries and 323 million customers, is making its latest bid to expand its business beyond basic mobile and telephone services, by moving into ad tech. It’s teaming up with Blackstone to launch Axonix, a real-time bidding mobile ad exchange that has been built on technology from MobClix,…

Details
April 15, 2014News, Press ReleasesBy Celine Tran
12
Prev page
Search:
Recent Articles
  • Emodo verification
    Ericsson Emodo Partners with Axonix to Launch Emodo Supply
    September 18, 2018
  • Opinion: The (data) Truth Will Set You Free
    October 3, 2017
  • Axonix and BidSwitch Partner to Offer Verified First Party Data at Scale to the Programmatic Ecosystem
    Axonix and BidSwitch Partner to Offer Verified First Party Data at Scale to the Programmatic Ecosystem
    March 9, 2016
  • MWC 2016: There’s Value In Location Data, But It’s Still A Bumpy Road
    February 23, 2016
  • 2016 Predictions: Axonix
    December 28, 2015
Article Categories
  • Commentary(5)
  • Insight(8)
  • News(9)
  • Press Releases(11)
Join Our Mailing List
[mc4wp_form]
OUR SOLUTIONS
  • Exchange as a service
  • Programmatic Trading Platform
  • Publishers
  • Operator Partnerships
Contact Axonix
Axonix First floor
Work.life
33 Foley Street
London
W1W 7TL
United Kingdom

contact.us@axonix.com

Find us on:

TwitterLinkedin
© Copyright Axonix Ltd 2019. All Rights Reserved | Terms & Conditions | Privacy and Cookie Policy
We use first and third-party cookies to improve your experience and our services by identifying your Internet browsing preferences on our website. If you keep browsing, you accept their use. Accept More Information
Privacy & Cookies Policy

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary
Always Enabled

Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.

Non-necessary

Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.