The Digiday Technology Award-Winning Emodo Platform Verifies Bid Requests Using Carrier Data in Order to Tackle the Industry’s Inaccuracy Problem at the Inventory Level Emodo, Ericsson’s mobile advertising and data monetization platform, unveiled Emodo Supply, the first and only carrier data-powered product that enables demand-side platforms (DSPs) to filter media supply for accuracy, thus bringing…
DetailsI recently downloaded a great overview of AI and machine learning. I gave my details as Alphonse Ahmad, an 18 year-old data science student from Brussels. This business now has Alphonse’s email address and location on its CRM records. I’ve also subscribed to the newsletter and marketing communications. To the marketing folk Alphonse is the…
DetailsAxonix, the mobile exchange and audience buying platform, has announced today that it has entered into a partnership with BidSwitch to enrich the mobile display advertising experience by allowing BidSwitch buyers to benefit from the data in Axonix’s robust mobile trading platform, serving billions of ads a month from thousands of publishers globally. Axonix, part…
DetailsLocation data is buzzing at Mobile World Congress in Barcelona. “Where you go is who you are,” said Daniel Rosen, global director of advertising at Telefónica, speaking at an MWC Mobile Media Summit (MMS) satellite event. “[It’s] hugely powerful.” That’s coming from a carrier with its own mobile exchange, Axonix, an audience buying platform fueled…
DetailsOver the past few years, you’ll probably have heard the same message a lot: ‘next year is the year programmatic becomes mainstream’, but we’re firmly past that stage now. Programmatic is here, and it’s here to stay. In fact, eMarketer estimates automated ads will account for nearly 60 per cent of the UK’s digital display…
DetailsAny marketer worth their salt knows all customers were not made equal, and that’s particularly true of commuters, where getting the bus or train into work is now a prime opportunity to check our smartphones and tablets to catch up on the latest news, gossip and games. With the average number of devices set to…
DetailsAs mobile usage overtakes desktop, mobile advertising is now undoubtedly the most efficient and effective way to target your existing customers and new prospects whenever and wherever they are. But how do this most effectively? Engagement must now be engineered through the use of programmatic tools and programmatic advertising through private ad exchanges brings the…
DetailsIt’s abundantly clear that the developed countries in North America and Western Europe have been at the forefront of the extraordinary growth in smartphone adoption over the last few years. Now though, BRIC (Brazil, Russia, India and China) economies are experiencing similar levels of growth. Since the inception of the Since the term ‘BRIC’ was…
DetailsTelefónica-backed mobile ad exchange Axonix has appointed Simon Bailey to the role of chief executive, replacing former boss Simon Birkenhead who has left the business. Bailey was previously chief commercial officer of the company and will not be directly replaced, but his role will be split across four senior commercial directors. Birkenhead, who joined the programmatic…
DetailsWe can confirm that Simon Birkenhead has now left Axonix to pursue new opportunities externally. Simon has been instrumental in building Axonix into a recognised player in the programmatic advertising space and we wish him the best of luck for the future. Simon Bailey will take over from Simon Birkenhead as Chief Executive and will…
DetailsPublishers are getting screwed. The exponential growth in mobile usage has created an explosion of ad volumes that has pushed down prices and revenues. This can’t continue. If they want to survive, publishers need to find a way to pull the power pendulum back from advertisers. In the early days of the ad tech industry…
DetailsDemand-side platforms (DSPs) have dominated the exchange world for a long time now. But Telefonica-backed mobile exchange Axonix is looking to change that dynamic with the launch of a white-label product that will allow publishers to create their own branded mobile exchanges. “This is about swinging the power pendulum back from the demand side, where…
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