Ericsson Emodo Partners with Axonix to Launch Emodo Supply
Axonix, the mobile exchange and audience buying platform, has announced today that it has entered into a partnership with BidSwitch to enrich the mobile display advertising experience by allowing BidSwitch buyers to benefit from the data in Axonix’s robust mobile trading platform, serving billions of ads a month from thousands of publishers globally.
Axonix, part of the Telefonica group, is one of the world’s largest sources of transparent mobile traffic with up to 35 billion monthly in-app ad impressions through partnerships with more than 4,000 publishers. The Axonix platform combines verified first party data with transparent supply in key territories to create tailored audiences at scale across mobile, while BidSwitch was created to help programmatic technology partners to manage and access supply and demand at a global scale.
BidSwitch provides immediate and seamless real-time access for hundreds of supply and demand partners across all media types (display, mobile, video, native, etc.) Like a network switch, BidSwitch allows RTB-enabled platforms to quickly activate new buyers or sellers; enter new geographical regions, and turn on new media types — all through a single integration.
The partnership between the two companies will provide BidSwitch partners with the ability to connect to the Axonix platform to enrich their mobile programmatic demand or supply activities across key global markets, with Axonix verified publisher data including audience age, gender, and location.
Simon Bailey, CEO of Axonix, said: “This partnership with BidSwitch provides us with a unique opportunity to enrich mobile display advertising with first party verified audience data at scale. For trusted demand partners, this is an opportunity to tackle problems such as age verification and the creation of verified audience segments. For selected publishers, it’s an opportunity to deliver a unique view on their supply and drive up the quality both advertisers and audiences yield.”
Scott Neville, General Manager of BidSwitch commented, “BidSwitch is excited to provide the technical infrastructure for Axonix to access both the buy and sell sides of the programmatic ecosystem. We see an ever-increasing demand from our partners for more quality data and inventory in the mobile space and are delighted to help Axonix quickly and seamlessly bring this to market. “
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About Axonix:
Axonix is a mobile exchange and audience buying platform that is part of the Telefonica group of companies. Axonix combines first party data with supply to create tailored audiences at scale across mobile. These verified audiences are delivered programmatically through the Axonix audience-buying platform. Axonix is connected to over 200+ DSPs connected to the Axonix exchange.
About BidSwitch:
BidSwitch is redefining the industry with a new approach to platform integrations. Engineered by IPONWEB, BidSwitch helps programmatic ad-tech and media companies overcome increasing marketplace complexity. We provide our partners with an efficient and transparent way to manage access to supply and demand partners at a global scale. Unlike an exchange, BidSwitch operates as a neutral, single access point; intelligently routing and filtering the bidstream to ensure optimized, non-fraudulent access for buyers and sellers. Today, BidSwitch facilitates more than 200 supply and demand technology partners globally to connect and trade media across the display, mobile, video and native ecosystems, all via a single standardized integration.
For those wishing to find out more or work with Axonix as a customer, publisher or data partner visit: http://www.axonix.com
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