Any marketer worth their salt knows all customers were not made equal, and that’s particularly true of commuters, where getting the bus or train into work is now a prime opportunity to check our smartphones and tablets to catch up on the latest news, gossip and games. With the average number of devices set to…
As mobile usage overtakes desktop, mobile advertising is now undoubtedly the most efficient and effective way to target your existing customers and new prospects whenever and wherever they are. But how do this most effectively? Engagement must now be engineered through the use of programmatic tools and programmatic advertising through private ad exchanges brings the…
It’s abundantly clear that the developed countries in North America and Western Europe have been at the forefront of the extraordinary growth in smartphone adoption over the last few years. Now though, BRIC (Brazil, Russia, India and China) economies are experiencing similar levels of growth. Since the inception of the Since the term ‘BRIC’ was…
It’s been a very busy couple of weeks for us here at Axonix – not only were we at Mobile World Congress two weeks ago, but we were very excited to officially launch our White Label Ad Exchange platform in the weeks running up to the event. The White Label Ad Exchange is the industry’s…
