Axonix | 2015 February 16

Why Publishers Need to Grab Back the Programmatic Power Pendulum

Publishers are getting screwed. The exponential growth in mobile usage has created an explosion of ad volumes that has pushed down prices and revenues. This can’t continue. If they want to survive, publishers need to find a way to pull the power pendulum back from advertisers. In the early days of the ad tech industry…

February 16, 2015InsightBy Celine Tran

White Label Exchange Product From Axonix Aims To Empower The Publisher

Demand-side platforms (DSPs) have dominated the exchange world for a long time now. But Telefonica-backed mobile exchange Axonix is looking to change that dynamic with the launch of a white-label product that will allow publishers to create their own branded mobile exchanges. “This is about swinging the power pendulum back from the demand side, where…

February 16, 2015News, Press ReleasesBy Celine Tran