With Axonix’s White Label Ad Exchange Solutions, premium publishers, ad networks and mobile operators can launch their own, fully branded, RTB-enabled mobile advertising exchange.
Unlike ‘Private Marketplaces’, the whole exchange carries your brand and you represent your inventory and data to the market under your brand.
No technical development or capital expenditure budget needed. Axonix powers the technology – you just provide the ad inventory and first-party user data.
Take advantage of the demand and supply that Axonix already has in your geographies, or form your own agreements with local publishers and demand partners for your exchange.
Why launch your own branded RTB ad exchange?
Sell any mobile ad inventory.
- Boost your volumes by tapping into supply from Axonix’s global partners or from your own exclusive publisher agreements.
- Offer audience extension campaigns. Use your data to enrich other publishers’ ads and turboboost their CPMs. All within your own, highly secure platform.
- Maximize your mobile ad revenues. Hold on to maximum value by keeping the hidden margins being made by your current sales partners.
- Leverage OpenRTB connections. Easily integrate with other exchanges, maximizing the local ad inventory you can enrich.
Advanced data security built-in
You get to manage exactly how your 1st party data is shared – in every ad request.
By controlling precisely which data fields each demand partner sees, you safeguard your data including your users’ privacy.
Manage your own unique User IDs to make sure your valuable data stays totally secure.
Raw data is never exposed to your exchange – only anonymized, segment fields are required.
Instant, flexible demand
With a White Label Ad Exchange from Axonix, there’s no hanging around waiting for integration with demand partners.
You’ll get instant access to the global demand from all our existing demand partners. Meaning your marketplace will have a competitive auction from day one.
Choose from the world’s most popular demand-side platforms, agency trading desks and premium ad networks. Across all seven continents.
Or opt for exclusive deals. Preferential rates. And ‘programmatic direct’ options for your preferred advertising customers.
Benefits of running your own ad exchange
Axonix vs ‘Private Marketplaces’
Other exchanges offer publishers a ‘Private Marketplace’, sometimes called a ‘PMP’ or ‘Private Exchange’. These are just extra trading rules that flag which inventory can be sold to which partners.
We believe a better way for Premium Publishers, Ad Networks and Mobile Operators to maximize revenues and control is to become the exchange.
*Bring in extra revenues by letting your 1st party data
enrich ads from other publishers
It’s easy. And it works.
Launching a White Label Ad Exchange is easy, secure and smart.
No capex needed
Launch a fully equipped, own-branded mobile ad exchange with minimal tech development and no capital expenditure.
You provide the inventory and first-party data for ad enrichment.
We’ll bring all the technology and technical support. Relationships with global demand partners. And extra ad inventory for data enrichment from our own publisher partners.
Data that’s 100% safe
Your first-party data is precious.
Our expertise in mobile means we know that security counts.
With the highest levels of data protection, ID anonymization and the ability to match third-party datasets, we can tailor audience segments that are priceless for mobile advertisers.
We’re experts in privacy and data protection regulation too. We’ll help you prepare your data to maximize its usefulness and value.