The programmatic mobile advertising trading platform is powered by carrier grade, privacy compliant, first party verified data for real world location-derived audience targeting. Our auction-based marketplace offers extensive trading controls, built-in fraud detection as well as data-driven targeting and analytics options that deliver optimal results for our partners.
We combine first-party operator data with location derived insights and 3rd party information to create tailored and verified audiences, at scale.
Through our mobile opera or relationships, Axonix has access to the most comprehensive and rich mobile data sets. Mobile operators understand consumer mobile behaviour better than anyone else. Axonix makes this unique data and knowledge available to the advertising ecosystem openly, independently or through our platform.
Our buying platform brings together global supply across 4000+ publishers + 35 third party supply integrations and over 200 demand partners. We create a programmatic marketplace where advertisers can purchase verified audiences at scale, with assurance that their ad campaign is being seen by the right person at the right time.
Brand Safety Policy
Axonix is backed by Telefónica, one of the largest private telecommunications companies in the world.
Axonix takes brand safety seriously and uses both manual and automated processes to protect brands and advertisers when using our platform. We are constantly reviewing our policies and improving our policies and procedures.
Axonix has a dedicated team to ensure its inventory is brand safe. It uses internal and external tools that are automated and set up to block bot traffic as well as flag and fix mismatched IP addresses, detect illegal proxy gateways and blacklisted user agents, identify location masking and missing supply verification parameters such as app bundle or same app id for multiple apps.
In addition, the QA team performs manual checks on a daily basis to review the content of the apps including masked URL or App names/ IAB categorisation/ App content.
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