PRODUCTS & SERVICES

OVERVIEW

Unique privacy compliant, secure, precise and accurate operator verified custom or pre-defined audience segments that can be traded openly, independently or over our oRTB programmatic mobile ad exchange.

Axonix prepares data to maximise its usefulness and value with the highest levels of data protection for marketers, publishers, data providers and operators.

  • ACCURACY & PRECISION – carrier-grade custom or pre-defined audience segments modelled from first party telco CRM data and verified location at scale
  • LOCATION & AUDIENCE INTELLIGENCE – identify the relationship between people and places over time to provide behavioural targeting based on people’s interaction with real-world activities and locations
  • CAMPAIGN PERFORMANCE – Measure and track the success and impact of your campaign with real-time physical footfall attribution tools, robust actionable reports that bring understanding around engagement and converted user characteristics

Axonix unlocks the power of first party operator data to combine it with powerful location derived insights and makes it accessible to the advertising ecosystem under strict compliance and privacy controls for peace of mind.

These real world audiences can be traded openly or within Axonix’s specialist oRTB exchange.

WHAT MAKES AXONIX DIFFERENT?

We’re passionate. Collaborative. Innovative. And completely obsessed with growing your revenues.

INDEPENDENT

We don’t have our own ad inventory so we don’t compete against you. We believe ad tech providers shouldn’t compete with their customers.

GLOBAL

Access 350 million mobile contract subscribers globally.

UNIQUE MOBILE FIRST-PARTY VERIFIED OPERATOR DATA

Our operator relationships ensure that the data is both rich and accurate with over two trillion data points processed yearly.

TELCO BACKED

Axonix is an audience data specialist and mobile exchange that is part of Telefónica – one of the largest telecommunications companies in the world with a significant presence in 20 countries and over 344 million customers globally.

END-TO-END CAMPAIGN INSIGHTS

Award-winning, powerful & verified analytics that offer actionable insights into audience interaction and footfall attribution -available mid-flight and post campaign.

PRIVACY & COMPLIANCE

A history of proven compliance that will continue after the introduction of the GDPR in May 2018.  For more information please contact: privacy@axonix.com

REACH AROUND THE WORLD

Multi-territory.  Cross-channel analytics and physical footfall campaign impact reporting.

INTERESTED TO LEARN MORE?

We’re driven by delivering value to our partners and we would love the opportunity to help you grow your advertising and data business.