Axonix is part of the Telefonica group of companies (together the “Telefonica Group Companies” or “Telefonica Group”).
Our approach to data protection
We aim to keep up-to-date with the legislation on personal data protection, users’ privacy and the secrecy and security of personal data.
In the Axonix service, data are only used to enable the transfer of enriched user attributes in the advertising eco-system and provide for more relevant mobile advertising.
What Personal Information do we collect on this Website?
We collect Personal Information that you give to us if you sign up for our service or other interactive services which may be on our website (e.g. email alerts). If you register, we will ask you to give us your name, email, occupation, company name and other information related to your interest in Axonix or our services. Please make sure that if you give us your personal information, you do it correctly – it is your responsibility to give us accurate information about you.
How do we analyse usage of the Website?
What Personal Information do we collect via the Axonix service?
Our service uses information passed to us from devices browsing on apps or websites using the Axonix service or from third party data providers. Some, but not all, of this information may constitute Personal Information depending on the relevant applicable laws.
The data we receive could include: data about the app or website visited by a user, the network connection type, cookie information, the device used, such as the type, model, manufacturer and operating system, carrier name, IP address, mobile browser and identifiers assigned to your device, for example the Android Advertising ID, the iOS Identifier for Advertising, or other unique device identifier assigned by the device manufacturer.
Additionally, we may receive the geo-location of a device (using GPS or other geo-location data), either from available sources (e.g. the geo-location of the IP address of the device) or when location services have been consented for and enabled for the mobile app or website that uses the Axonix Services.
Where we utilize data sourced through third party providers, we ensure that these companies have rigorous privacy policies in place that are at least as robust as our own, and that the data they provide to Axonix complies with these privacy policies.
Why do you collect this Personal Information?
The purpose of this activity is to help our advertisers and publishers serve ads that are more relevant to you through the apps and websites that you use. This is done by inferring your interests and serving advertisements that are targeted based on this information.
Can I opt out of collection of my Personal Information via the Axonix service?
Your iOS mobile device may provide a “Limit Ad Tracking” setting. On Android devices, your settings may allow you to “Opt out of Interest-Based Ads.” When you have opted out using this setting on a device, Axonix will not use information collected from that device to infer your interests or serve ads to that device that are targeted based on your inferred interests.
Please note that we will continue to collect information that is required to continue to provide the apps and websites that use our service with advertisements (including non-targeted advertisements).
If you wish to opt-out of advertising entirely, you must contact the publisher of the app or website that uses our service. Be aware that they may require you to cease to use their app or service as a result.
The Axonix service or Website may allow you to sign up for email alerts from time to time. If you sign up, you can get information including the latest Axonix news, views or service information emailed to you. We may (but are not obliged to) use tracking technology to detect email bounces and whether the email was viewed. Except for service information that you have agreed to receive as a necessary part of receiving our services, you can unsubscribe from email alerts at any time; just click on the link provided at the bottom of the email alert.
Sharing of your Personal Information
We never share Personal Information such as names and phone numbers with anyone in the conduct of our service, however we may:
- Share non-personally identifiable information required to provide our service with our partners, such as advertisers and other technology companies operating within the advertising eco-system, so that they can use the Axonix service to serve an advertisement.
- Share your information in circumstances where we have a good faith belief that we may or should do so;
- To comply with applicable laws, regulations, legal processes or enforceable governmental requests;
- To enforce applicable Terms and Conditions, including the investigation of potential violations; or
- To protect against or prevent harm to rights, property or safety of Axonix, or yours or those of the public, as required or permitted by law.
Security and Storage of data
Axonix has technical and organisational measures in place to protect against the loss, misuse, alteration, unauthorised access or theft of any of your Personal Information. We use industry standard efforts to safeguard the confidentiality of the information stored in our platform.
Axonix uses secured servers from Amazon Web Services located in the USA. If you wish to learn more about their level of protection, use the following link: http://aws.amazon.com/compliance/
Getting in touch