Axonix is a carrier backed mobile data specialist with a proven track record in delivering the highest confidence audiences that transform targeting and campaign performance.
We have the largest seed data pool across the industry for accuracy and scale.
We’ll help you prepare your data to maximize its usefulness and value with the highest levels of data protection, ID anonymisation and the ability to match third-party datasets – cross-channel and in multiple-territories – to tailor audience segments that are unprecedented for mobile advertisers.
- Build & Analyse
- Target & Optimise
- Monetise & Transact
We take the protection of privacy rights of data subjects very seriously.
The GDPR comes into effect May 25, 2018, this new EU-wide privacy law expands the privacy rights granted to EU citizens and will introduce large-scale changes to the way that organisations collect, process and use EU consumer data for marketing and advertising purposes.
Many functions of the digital advertising sector will come under the consideration of the GDPR with personalised communications, targeted advertising, aggregating analytics to create reports and track ad performance, post-click tracking and audience measurement all likely to fall within the scope of the Regulations.
Important changes have been made to consumer consent which will need to be unambiguous both in terms of permission as well as purpose and it must be given freely and specifically. It applies to any organisation that processes EU consumer data, regardless of where they are based and puts a strong emphasis on consumer control of the uses of their personal data.
At Axonix we recognise the new Regulation extends liability to the data processor as well as the controller for what happens back in the digital supply chain with compliance incentivised by the introduction of a significant fines. As a company we have a history of proven compliance. We have always maintained our own internal policies and measures that promote data protection by design and data protection by default together with adherence to all approved industry codes of conduct. Additionally, having a telecommunications company for a parent – historically a highly regulated sector – means we already work under the strictest data protection governance.
We welcome the GDPR as an important step forward in streamlining data protection requirements across the EU.
Part of the compliance effort will require close collaboration between Axonix, its partners and customers. We are on a path to ensure all Axonix products and services will comply with the Regulations prior to its implementation in May 2018.
For more information please contact us at: firstname.lastname@example.org
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We’re driven by delivering value to our partners and we would love the opportunity to help you grow your advertising and data business.