Axonix and BidSwitch Partner to Offer Verified First Party Data at Scale to the Programmatic Ecosystem

Telefónica and Blackstone’s GSO Capital Partners to create the first telco-powered mobile ad exchange platform

Telefónica and affiliates of GSO Capital Partners, a division of Blackstone (NYSE:BX), create Axonix – a new programmatic advertising company based in London and underpinned by technology acquired from MobClix. This is the first mobile ad exchange platform owned and powered by a telco. Axonix will be run independently of Telefónica and be headed up…

Telefonica to “shake up” programmatic market with launch of first mobile-only ad exchange

Telefonica to “shake up” programmatic market with launch of first mobile-only ad exchange

Telefonica is poised to shake up the programmatic market with the launch of its first mobile-only advertising exchange – the first from a mobile operator. The platform, which is joint-funded by Telefonica and affiliates of Blackstone’s GSO Capital Partners, will be run out of a newly formed, London-based company called Axonix. This will be run…

MWC 2016: There’s Value In Location Data, But It’s Still A Bumpy Road

Mobclix Returns As Axonix

Mobclix, the mobile ad exchange that was acquired and subsequently sold by the troubled mobile marketing agency Velti, re-emerged Tuesday as Axonix. GSO Capital Partners, a division of Blackstone, bought Velti’s US, British and Indian mobile marketing divisions (including Mobclix) in November last year. Axonix will officially launch next month in a partnership with Telefonica,…