Axonix and BidSwitch Partner to Offer Verified First Party Data at Scale to the Programmatic Ecosystem

Telefónica and Blackstone’s GSO Capital Partners to create the first telco-powered mobile ad exchange platform

Telefónica and affiliates of GSO Capital Partners, a division of Blackstone (NYSE:BX), create Axonix – a new programmatic advertising company based in London and underpinned by technology acquired from MobClix. This is the first mobile ad exchange platform owned and powered by a telco. Axonix will be run independently of Telefónica and be headed up…

Telefonica to “shake up” programmatic market with launch of first mobile-only ad exchange

Telefonica to “shake up” programmatic market with launch of first mobile-only ad exchange

Telefonica is poised to shake up the programmatic market with the launch of its first mobile-only advertising exchange – the first from a mobile operator. The platform, which is joint-funded by Telefonica and affiliates of Blackstone’s GSO Capital Partners, will be run out of a newly formed, London-based company called Axonix. This will be run…

MWC 2016: There’s Value In Location Data, But It’s Still A Bumpy Road

Mobclix Returns As Axonix

Mobclix, the mobile ad exchange that was acquired and subsequently sold by the troubled mobile marketing agency Velti, re-emerged Tuesday as Axonix. GSO Capital Partners, a division of Blackstone, bought Velti’s US, British and Indian mobile marketing divisions (including Mobclix) in November last year. Axonix will officially launch next month in a partnership with Telefonica,…

Telefonica, Blackstone Launch Axonix, A Mobile Ad Exchange Built On Defunct MobClix Tech

Telefonica, Blackstone Launch Axonix, A Mobile Ad Exchange Built On Defunct MobClix Tech

Telefonica, the Spanish carrier with operations in 24 countries and 323 million customers, is making its latest bid to expand its business beyond basic mobile and telephone services, by moving into ad tech. It’s teaming up with Blackstone to launch Axonix, a real-time bidding mobile ad exchange that has been built on technology from MobClix,…