Telefonica, Blackstone Launch Axonix, A Mobile Ad Exchange Built On Defunct MobClix Tech

Telefonica, Blackstone Launch Axonix, A Mobile Ad Exchange Built On Defunct MobClix Tech

Telefonica, the Spanish carrier with operations in 24 countries and 323 million customers, is making its latest bid to expand its business beyond basic mobile and telephone services, by moving into ad tech. It’s teaming up with Blackstone to launch Axonix, a real-time bidding mobile ad exchange that has been built on technology from MobClix,…