Can telcos challenge mobile advertising’s ‘big two’ - Google & Facebook?

Can telcos challenge mobile advertising’s ‘big two’ – Google & Facebook?

Mobile operators are upping investment in ad tech companies, with advertisers welcoming the move in the hope it will break-up Facebook and Google’s diarchy over the digital media business. That’s the feedback from panellists including representatives from M&C Saatchi Mobile, S4M and Tune at this week’s Mobile Breakfast hosted by The Drum where attendees both…

Axonix and BidSwitch Partner to Offer Verified First Party Data at Scale to the Programmatic Ecosystem

Axonix and BidSwitch Partner to Offer Verified First Party Data at Scale to the Programmatic Ecosystem

Axonix, the mobile exchange and audience buying platform, has announced today that it has entered into a partnership with BidSwitch to enrich the mobile display advertising experience by allowing BidSwitch buyers to benefit from the data in Axonix’s robust mobile trading platform, serving billions of ads a month from thousands of publishers globally. Axonix, part…

Telefonica’s Weve strikes audience data deal with Axonix to push programmatic trading

Telefonica’s Weve strikes audience data deal with Axonix to push programmatic trading

O2-owned Weve has kicked off its Mobile World Congress activity by announcing a tie-up with Axonix that will gives advertisers further insight to its 31 million-strong audience base, and better enable programmatic trading. The deal is geared towards helping advertisers trade display advertising more effectively using Weve’s audience data, with agencies, trading desks and brands…

Google

Why Google’s latest algorithm update is ‘essential’ – US & UK agencies respond to Google’s ‘mobilegeddon’

Agencies have mostly welcomed Google’s move to crack down on websites which aren’t mobile-ready with its latest algorithm update. The search giant took the unusual step of announcing its update – which began roll out in the US yesterday (21 April) – several months ahead, giving marketers far more time than usual to prepare. Consequences are…

Simon Bailey

Simon Bailey takes helm of Telefónica-backed mobile ad exchange and closes in on publisher deals

Telefónica-backed mobile ad exchange Axonix has appointed Simon Bailey to the role of chief executive, replacing former boss Simon Birkenhead who has left the business. Bailey was previously chief commercial officer of the company and will not be directly replaced, but his role will be split across four senior commercial directors. Birkenhead, who joined the programmatic…