Axonix and BidSwitch Partner to Offer Verified First Party Data at Scale to the Programmatic Ecosystem

Axonix and BidSwitch Partner to Offer Verified First Party Data at Scale to the Programmatic Ecosystem

Axonix, the mobile exchange and audience buying platform, has announced today that it has entered into a partnership with BidSwitch to enrich the mobile display advertising experience by allowing BidSwitch buyers to benefit from the data in Axonix’s robust mobile trading platform, serving billions of ads a month from thousands of publishers globally. Axonix, part…

MWC 2016: There’s Value In Location Data, But It’s Still A Bumpy Road

MWC 2016: There’s Value In Location Data, But It’s Still A Bumpy Road

Location data is buzzing at Mobile World Congress in Barcelona. “Where you go is who you are,” said Daniel Rosen, global director of advertising at Telefónica, speaking at an MWC Mobile Media Summit (MMS) satellite event. “[It’s] hugely powerful.” That’s coming from a carrier with its own mobile exchange, Axonix, an audience buying platform fueled…

Telefonica’s Weve strikes audience data deal with Axonix to push programmatic trading

Telefonica’s Weve strikes audience data deal with Axonix to push programmatic trading

O2-owned Weve has kicked off its Mobile World Congress activity by announcing a tie-up with Axonix that will gives advertisers further insight to its 31 million-strong audience base, and better enable programmatic trading. The deal is geared towards helping advertisers trade display advertising more effectively using Weve’s audience data, with agencies, trading desks and brands…

Simon Bailey

Simon Bailey takes helm of Telefónica-backed mobile ad exchange and closes in on publisher deals

Telefónica-backed mobile ad exchange Axonix has appointed Simon Bailey to the role of chief executive, replacing former boss Simon Birkenhead who has left the business. Bailey was previously chief commercial officer of the company and will not be directly replaced, but his role will be split across four senior commercial directors. Birkenhead, who joined the programmatic…

Axonix and BidSwitch Partner to Offer Verified First Party Data at Scale to the Programmatic Ecosystem

Axonix launches industry-first, data-focused, White Label Ad Exchange platform

Premium publishers, ad networks, mobile operators and data providers now able to launch their own branded mobile ad exchange to maximise the value and security of their data and ad inventory. London, 11th February 2015: Axonix, the mobile ad exchange backed by Telefónica and affiliates of Blackstone’s GSO Capital Partners, has today announced it is…

Axonix and BidSwitch Partner to Offer Verified First Party Data at Scale to the Programmatic Ecosystem

Telefónica and Blackstone’s GSO Capital Partners to create the first telco-powered mobile ad exchange platform

Telefónica and affiliates of GSO Capital Partners, a division of Blackstone (NYSE:BX), create Axonix – a new programmatic advertising company based in London and underpinned by technology acquired from MobClix. This is the first mobile ad exchange platform owned and powered by a telco. Axonix will be run independently of Telefónica and be headed up…

Telefonica to “shake up” programmatic market with launch of first mobile-only ad exchange

Telefonica to “shake up” programmatic market with launch of first mobile-only ad exchange

Telefonica is poised to shake up the programmatic market with the launch of its first mobile-only advertising exchange – the first from a mobile operator. The platform, which is joint-funded by Telefonica and affiliates of Blackstone’s GSO Capital Partners, will be run out of a newly formed, London-based company called Axonix. This will be run…

MWC 2016: There’s Value In Location Data, But It’s Still A Bumpy Road

Mobclix Returns As Axonix

Mobclix, the mobile ad exchange that was acquired and subsequently sold by the troubled mobile marketing agency Velti, re-emerged Tuesday as Axonix. GSO Capital Partners, a division of Blackstone, bought Velti’s US, British and Indian mobile marketing divisions (including Mobclix) in November last year. Axonix will officially launch next month in a partnership with Telefonica,…