Simon Bailey

Simon Bailey takes helm of Telefónica-backed mobile ad exchange and closes in on publisher deals

Telefónica-backed mobile ad exchange Axonix has appointed Simon Bailey to the role of chief executive, replacing former boss Simon Birkenhead who has left the business. Bailey was previously chief commercial officer of the company and will not be directly replaced, but his role will be split across four senior commercial directors. Birkenhead, who joined the programmatic…

Axonix and BidSwitch Partner to Offer Verified First Party Data at Scale to the Programmatic Ecosystem

Telefónica and Blackstone’s GSO Capital Partners to create the first telco-powered mobile ad exchange platform

Telefónica and affiliates of GSO Capital Partners, a division of Blackstone (NYSE:BX), create Axonix – a new programmatic advertising company based in London and underpinned by technology acquired from MobClix. This is the first mobile ad exchange platform owned and powered by a telco. Axonix will be run independently of Telefónica and be headed up…

MWC 2016: There’s Value In Location Data, But It’s Still A Bumpy Road

Mobclix Returns As Axonix

Mobclix, the mobile ad exchange that was acquired and subsequently sold by the troubled mobile marketing agency Velti, re-emerged Tuesday as Axonix. GSO Capital Partners, a division of Blackstone, bought Velti’s US, British and Indian mobile marketing divisions (including Mobclix) in November last year. Axonix will officially launch next month in a partnership with Telefonica,…