Opinion: The (data) truth will set you free

I recently downloaded a great overview of AI and machine learning. I gave my details as Alphonse Ahmad, an 18 year-old data science student from Brussels. This business now has Alphonse’s email address and location on its CRM records. I’ve also subscribed to the newsletter and marketing communications. To the marketing folk Alphonse is the…

2016 Predictions: Axonix

Over the past few years, you’ll probably have heard the same message a lot: ‘next year is the year programmatic becomes mainstream’, but we’re firmly past that stage now. Programmatic is here, and it’s here to stay. In fact, eMarketer estimates automated ads will account for nearly 60 per cent of the UK’s digital display…

Facebook’s Q2 2015 financial results

Facebook’s Q2 2015 financial results

Donal Kane, head of product at Axonix – Telefonica’s mobile ad business – explains why Facebook’s anticipated Q2 earnings reveals the brand’s continued focus on driving revenues and growth around mobile engagement. It’s evidently a lucrative approach. Its last set of results saw income from mobile advertising nudge nearly three quarters of its total revenue and…

Engaging Through Mobile – The Rise Of Enriched Data and Tailored Ad Formats

Engaging Through Mobile – The Rise Of Enriched Data and Tailored Ad Formats

As mobile usage overtakes desktop, mobile advertising is now undoubtedly the most efficient and effective way to target your existing customers and new prospects whenever and wherever they are. But how do this most effectively? Engagement must now be engineered through the use of programmatic tools and programmatic advertising through private ad exchanges brings the…

5 tips for maximizing mobile ad revenue

5 tips for maximizing mobile ad revenue

The explosive growth of smartphones over the last few years means we are rapidly approaching the point where mobile will become the dominant channel for accessing digital content. Last year, mobile internet use in the UK overtook desktop and in 2015 mobile searches will supersede traditional desktop and laptop search activity for the first time. However,…