MWC 2016: There’s Value In Location Data, But It’s Still A Bumpy Road

MWC 2016: There’s Value In Location Data, But It’s Still A Bumpy Road

Location data is buzzing at Mobile World Congress in Barcelona. “Where you go is who you are,” said Daniel Rosen, global director of advertising at Telefónica, speaking at an MWC Mobile Media Summit (MMS) satellite event. “[It’s] hugely powerful.” That’s coming from a carrier with its own mobile exchange, Axonix, an audience buying platform fueled…

2016 Predictions: Axonix

Over the past few years, you’ll probably have heard the same message a lot: ‘next year is the year programmatic becomes mainstream’, but we’re firmly past that stage now. Programmatic is here, and it’s here to stay. In fact, eMarketer estimates automated ads will account for nearly 60 per cent of the UK’s digital display…

Engaging Through Mobile – The Rise Of Enriched Data and Tailored Ad Formats

Engaging Through Mobile – The Rise Of Enriched Data and Tailored Ad Formats

As mobile usage overtakes desktop, mobile advertising is now undoubtedly the most efficient and effective way to target your existing customers and new prospects whenever and wherever they are. But how do this most effectively? Engagement must now be engineered through the use of programmatic tools and programmatic advertising through private ad exchanges brings the…