Mobile Marketing Programmatic Summit

The State of Mobile Programmatic

There’s no arguing that programmatic is now well-established when it comes to desktop – but, in spite of all the buzz of recent years, how much is programmatic really a big deal on mobile today? With our Programmatic Summit taking place later this month, we put that very question to some of the event’s partners and speakers to find…

5 tips for maximizing mobile ad revenue

5 tips for maximizing mobile ad revenue

The explosive growth of smartphones over the last few years means we are rapidly approaching the point where mobile will become the dominant channel for accessing digital content. Last year, mobile internet use in the UK overtook desktop and in 2015 mobile searches will supersede traditional desktop and laptop search activity for the first time. However,…