Axonix and BidSwitch Partner to Offer Verified First Party Data at Scale to the Programmatic Ecosystem

Axonix and BidSwitch Partner to Offer Verified First Party Data at Scale to the Programmatic Ecosystem

Axonix, the mobile exchange and audience buying platform, has announced today that it has entered into a partnership with BidSwitch to enrich the mobile display advertising experience by allowing BidSwitch buyers to benefit from the data in Axonix’s robust mobile trading platform, serving billions of ads a month from thousands of publishers globally. Axonix, part…

Telefonica’s Weve strikes audience data deal with Axonix to push programmatic trading

Telefonica’s Weve strikes audience data deal with Axonix to push programmatic trading

O2-owned Weve has kicked off its Mobile World Congress activity by announcing a tie-up with Axonix that will gives advertisers further insight to its 31 million-strong audience base, and better enable programmatic trading. The deal is geared towards helping advertisers trade display advertising more effectively using Weve’s audience data, with agencies, trading desks and brands…

Facebook’s Q2 2015 financial results

Facebook’s Q2 2015 financial results

Donal Kane, head of product at Axonix – Telefonica’s mobile ad business – explains why Facebook’s anticipated Q2 earnings reveals the brand’s continued focus on driving revenues and growth around mobile engagement. It’s evidently a lucrative approach. Its last set of results saw income from mobile advertising nudge nearly three quarters of its total revenue and…

Simon Bailey

Simon Bailey takes helm of Telefónica-backed mobile ad exchange and closes in on publisher deals

Telefónica-backed mobile ad exchange Axonix has appointed Simon Bailey to the role of chief executive, replacing former boss Simon Birkenhead who has left the business. Bailey was previously chief commercial officer of the company and will not be directly replaced, but his role will be split across four senior commercial directors. Birkenhead, who joined the programmatic…