Merry Mobile Christmas

Mobile Merry Christmas

Research from CCS Insight has shown that more than half of online purchases in the UK this Christmas are being made on a mobile device, whether that’s a tablet or a smartphone. Clearly consumers are choosing to do their Christmas shopping whilst during moments of downtime, such as during their commute to work, during coffee…

Axonix and BidSwitch Partner to Offer Verified First Party Data at Scale to the Programmatic Ecosystem

Telefónica and Blackstone’s GSO Capital Partners to create the first telco-powered mobile ad exchange platform

Telefónica and affiliates of GSO Capital Partners, a division of Blackstone (NYSE:BX), create Axonix – a new programmatic advertising company based in London and underpinned by technology acquired from MobClix. This is the first mobile ad exchange platform owned and powered by a telco. Axonix will be run independently of Telefónica and be headed up…

Telefonica to “shake up” programmatic market with launch of first mobile-only ad exchange

Telefonica to “shake up” programmatic market with launch of first mobile-only ad exchange

Telefonica is poised to shake up the programmatic market with the launch of its first mobile-only advertising exchange – the first from a mobile operator. The platform, which is joint-funded by Telefonica and affiliates of Blackstone’s GSO Capital Partners, will be run out of a newly formed, London-based company called Axonix. This will be run…