Engaging Through Mobile – The Rise Of Enriched Data and Tailored Ad Formats

Engaging Through Mobile – The Rise Of Enriched Data and Tailored Ad Formats

As mobile usage overtakes desktop, mobile advertising is now undoubtedly the most efficient and effective way to target your existing customers and new prospects whenever and wherever they are. But how do this most effectively? Engagement must now be engineered through the use of programmatic tools and programmatic advertising through private ad exchanges brings the…