Opinion: The (data) truth will set you free

I recently downloaded a great overview of AI and machine learning. I gave my details as Alphonse Ahmad, an 18 year-old data science student from Brussels. This business now has Alphonse’s email address and location on its CRM records. I’ve also subscribed to the newsletter and marketing communications. To the marketing folk Alphonse is the…

Mobile Marketing Programmatic Summit

The State of Mobile Programmatic

There’s no arguing that programmatic is now well-established when it comes to desktop – but, in spite of all the buzz of recent years, how much is programmatic really a big deal on mobile today? With our Programmatic Summit taking place later this month, we put that very question to some of the event’s partners and speakers to find…

Axonix and BidSwitch Partner to Offer Verified First Party Data at Scale to the Programmatic Ecosystem

Axonix and BidSwitch Partner to Offer Verified First Party Data at Scale to the Programmatic Ecosystem

Axonix, the mobile exchange and audience buying platform, has announced today that it has entered into a partnership with BidSwitch to enrich the mobile display advertising experience by allowing BidSwitch buyers to benefit from the data in Axonix’s robust mobile trading platform, serving billions of ads a month from thousands of publishers globally. Axonix, part…

Telefonica’s Weve strikes audience data deal with Axonix to push programmatic trading

Telefonica’s Weve strikes audience data deal with Axonix to push programmatic trading

O2-owned Weve has kicked off its Mobile World Congress activity by announcing a tie-up with Axonix that will gives advertisers further insight to its 31 million-strong audience base, and better enable programmatic trading. The deal is geared towards helping advertisers trade display advertising more effectively using Weve’s audience data, with agencies, trading desks and brands…

2016 Predictions: Axonix

Over the past few years, you’ll probably have heard the same message a lot: ‘next year is the year programmatic becomes mainstream’, but we’re firmly past that stage now. Programmatic is here, and it’s here to stay. In fact, eMarketer estimates automated ads will account for nearly 60 per cent of the UK’s digital display…

Facebook’s Q2 2015 financial results

Facebook’s Q2 2015 financial results

Donal Kane, head of product at Axonix – Telefonica’s mobile ad business – explains why Facebook’s anticipated Q2 earnings reveals the brand’s continued focus on driving revenues and growth around mobile engagement. It’s evidently a lucrative approach. Its last set of results saw income from mobile advertising nudge nearly three quarters of its total revenue and…