Can telcos challenge mobile advertising’s ‘big two’ - Google & Facebook?

Can telcos challenge mobile advertising’s ‘big two’ – Google & Facebook?

Mobile operators are upping investment in ad tech companies, with advertisers welcoming the move in the hope it will break-up Facebook and Google’s diarchy over the digital media business. That’s the feedback from panellists including representatives from M&C Saatchi Mobile, S4M and Tune at this week’s Mobile Breakfast hosted by The Drum where attendees both…

Google

Why Google’s latest algorithm update is ‘essential’ – US & UK agencies respond to Google’s ‘mobilegeddon’

Agencies have mostly welcomed Google’s move to crack down on websites which aren’t mobile-ready with its latest algorithm update. The search giant took the unusual step of announcing its update – which began roll out in the US yesterday (21 April) – several months ahead, giving marketers far more time than usual to prepare. Consequences are…