AUDIENCE SEGMENTS

Axonix builds world-class audiences at scale by creating probabilistic segments seeded from first party age & gender verified operator data as a basis for our predictive modeling. There is no better seed data for this and Axonix is the only company able to apply this powerful and robust truth set.

Audience Data Options

We provide solutions for app developers and web publishers, connecting 100s of DSPs to create a competitive marketplace.  Our data-driven targeting options deliver optimal results for our partners.  Our data can be accessed through several channels including direct to you via FTP batch upload supported with location and analytics tools.  Available data types include:

  • 1st party verified data – our O2 UK CRM data through our partner WEVE which is part of Telefonica UK/O2.  This data is traded with our supply and comes with age and gender.  These can be customised or you can choose from over 200 pre-defined taxonomies such as car buyers, cinema goes, supermarket shopper, Zone 1 commuters etc…
  • Insights – this data is modelled on the rich operator CRM data together with 3rd party geo-indexed data to provide scale in a compliant way.
  • Location data using our proprietary and powerful platform that links observed digital behaviour with real world activity to provide robust data based on information derived from processing location signals over time to built comprehensive audience profiles that are used not only for targeting but also measurement and analytics.

AUDIENCE TARGETING

Produce robust demographic and geo-behavioural audience segments for connected devices. Apply customer data to build look-a-like models and retarget, pick from a broad range of pre-defined audience segments or generate bespoke audience profiles to meet your campaign needs.

For more information contact the appropriate business division:

Platform: support+AM@axonix.com

Retail – Agencies/Brands: brandsinfo@axonix.com

Wholesale – Enterprise: sales@axonix.com

PRE-DEFINED OR CUSTOM AUDIENCES

Predefined or custom audiences enriched with insights delivered at scale.

Platform, media and technology agnostic underpinned with powerful analytics and cross-channel, multi-territory footfall attribution tools.

For more information contact: brandsinfo@axonix.com

DATA SOLUTIONS FOR ALL

We enable operators, data providers, app developers and publishers looking to secure additional revenue streams prepare their data to maximize its usefulness and value with the highest levels of protection, ID anonymisation and compliancy – all the while ensuring you maintain complete ownership of your data throughout.

With demand high for safe, verified, accurate, scaled and targeted audiences, our carrier grade truth sets and unique location-derived insights deliver unprecedented 100 pc verified and 100 pc secure mobile-first data enrichment from day one with the ability to match third-party datasets cross-channel and over multiple geographies for use by global brands.

Our technology works with any supply or demand partner.

For more information contact: sales@axonix.com

NO TIES. NO FUSS. JUST CARRIER GRADE EXCELLENCE.

With no minimum commitment, why wait another second to boost your mobile ad income?