Determine key insights into the locations, devices and audience groups that drive performance.
Our privacy compliant technology accurately describes consumer lifestyles, behaviours and interests derived from places they go.
Axonix provides analysis into audience connections, identifying significant characteristics and give brands the opportunity to communicate more effectively with customers through better understanding of their purchase journey.
We offer cross channel, real-time and multi-territory analytics and footfall attribution tools that offer actionable insights into audience interaction and campaign effectiveness guaranteed to lead to significant uplift in conversions and lower CPA.
Axonix’s location data is used for targeting, measurement & analytics providing the link between observed digital behaviours with real world activities of those groups.
The solution is underpinned by proprietary technology through a platform which identifies relationships between people and places by processing location signals built up over time. This can also be overlaid with third party geo indexed data such as DVLA, Census, CACI, Mastercard & Land Registry to provide the highest quality, most trusted audience data available in market.
This platform supports our footfall attribution tool – Placelift – which calculates the uplift in physical visits to bricks-and-mortar stores as a result of ad exposure during digital campaigns, enabling marketers to optimize impact, measure ROI and optimize performance anytime after activation.
This product is available in the UK, FR, IT, ES, DE, MX & BR.
We take the protection of privacy rights of data subjects very seriously.
The GDPR comes into effect May 25, 2018, this new EU-wide privacy law expands the privacy rights granted to EU citizens and will introduce large-scale changes to the way that organisations collect, process and use EU consumer data for marketing and advertising purposes.
Many functions of the digital advertising sector will come under the consideration of the GDPR with personalised communications, targeted advertising, aggregating analytics to create reports and track ad performance, post-click tracking and audience measurement all likely to fall within the scope of the Regulations.
Important changes have been made to consumer consent which will need to be unambiguous both in terms of permission as well as purpose and it must be given freely and specifically. It applies to any organisation that processes EU consumer data, regardless of where they are based and puts a strong emphasis on consumer control of the uses of their personal data.
At Axonix we recognise the new Regulation extends liability to the data processor as well as the controller for what happens back in the digital supply chain with compliance incentivised by the introduction of a significant fines. As a company we have a history of proven compliance. We have always maintained our own internal policies and measures that promote data protection by design and data protection by default together with adherence to all approved industry codes of conduct. Additionally, having a telecommunications company for a parent – historically a highly regulated sector – means we already work under the strictest data protection governance.
We welcome the GDPR as an important step forward in streamlining data protection requirements across the EU.
Part of the compliance effort will require close collaboration between Axonix, its partners and customers. We are on a path to ensure all Axonix products and services will comply with the Regulations prior to its implementation in May 2018.
For more information please contact us at: firstname.lastname@example.org
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