ABOUT US

Axonix is a Telefónica-BACKED mobile first data expert and ad exchange.

We facilitate the trading of unique telco-verified audiences at scale in a privacy compliant way, accessible via our specialist oRTB programmatic exchange, openly or as a managed or licensed service.

With the addition of location expertise, we also provide partners with best-in-class insights that include geo-behavioural user characteristics, analytics and footfall attribution tools to compliment any media and audience buys.

We have offices in London, Barcelona and Kiev and we operate globally.

YOUR PERFECT DATA PARTNER

We were founded in 2014. But our tech’s led the way for five years. Time travel? We’ll explain.

Axonix screen

Axonix launched in 2014 as a joint venture between Telefónica and Blackstone. We bought the technology behind Mobclix, the world’s leading mobile advertising exchange.

Developing Axonix

Mobclix pioneered programmatic and real-time bidding mobile advertising. Founded in 2009, Mobclix’s exchange platform grew to handle 22 billion ad impressions each month by 2013.

With our Mobclix ‘engine’, Axonix is taking RTB to the next stage by tapping into specialist mobile data. We’re enabling advertisers and publishers, large and small, to turbocharge their mobile ad revenues.

In March 2017…

We acquired British geo-location data experts Statiq – a move driven by our ambitious scale and diversification goals. With an impressive portfolio of demand side and ad network partners, the company focused on building customer profiles through identifying places people went – over time. It provided that critical link and understanding between observed online behaviours and real world activity that advertisers want and need. Combining this with Axonix’s unique telco-verified first-party data sets has helped us create a significantly superior and differentiated product set.
The journey continues.

6 REASONS TO PARTNER WITH AXONIX

INDEPENDENT

Platform and media agnostic. Works with any supply or demand partner.

GLOBAL MOBILE AD EXCHANGE

Our buying platform brings together global supply across 4000+ publishers + 35 third party accredited supply integrations and over 200 demand partners. We create a programmatic marketplace where advertisers can purchase verified audiences at scale, with assurance that their ad campaign is being seen by the right person at the right time.

QUALITY DATA

Verified telco data and location derived profiling at scale. There is no better truth set for modelled audiences. We offer unique 1st party verified audience data sets that give a complete picture of your customer. Custom or pre-select from 200 segment combinations to reach the right people every time.

TELCO BACKED

Axonix is an audience data specialist and mobile exchange that is part of Telefónica – one of the largest telecommunications companies in the world with a significant presence in 20 countries and over 344 million customers globally.

END-TO-END CAMPAIGN INSIGHTS

Award-winning, powerful & verified analytics that offer actionable insights into audience interaction and footfall attribution -available mid-flight and post campaign.

PRIVACY & COMPLIANCE

A history of proven compliance that will continue after the introduction of the GDPR in May 2018.  For more information please contact: privacy@axonix.com

WHAT WE BELIEVE

These are some of the reasons we’re committed to mobile

NO BLACK BOX

You deserve absolute transparency in every ad you trade.

IT’S ALL ABOUT TARGETING

We know how good quality mobile data can turbocharge ad performance. That’s why data enrichment is at the heart of our strategy.

BEYOND TELCO AS A TRUTH SET

There is no better truth set for modelling audiences than a telco’s CRM data and now we also use operator cell tower signals to underpin audience targeting and analytics.

OPEN TECHNOLOGY

We are media and platform agnostic which means you can choose which supply or demand partner you wish to activate through.

WANT TO WORK HERE?

It’s fun, rewarding, and we’re hiring.

View current vacancies