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Axonix's White Label Ad Exchange

Location – The Real Deal Breaker for Savvy Mobile Traders

By Celine Tran, Global Head of Operations, Axonix Ltd   If viewability is the new impression, and it has been for a while, location has become the new inventory currency.   Publishers and their supply partners know location data in a bid request upgrades inventory from economy class to premium and agencies seem happy to…

March 16, 2018Leave a commentInsightBy Guest Author
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