Can telcos challenge mobile advertising’s ‘big two’ - Google & Facebook?

Can telcos challenge mobile advertising’s ‘big two’ – Google & Facebook?

Mobile operators are upping investment in ad tech companies, with advertisers welcoming the move in the hope it will break-up Facebook and Google’s diarchy over the digital media business. That’s the feedback from panellists including representatives from M&C Saatchi Mobile, S4M and Tune at this week’s Mobile Breakfast hosted by The Drum where attendees both…