Can telcos challenge mobile advertising’s ‘big two’ - Google & Facebook?

Can telcos challenge mobile advertising’s ‘big two’ – Google & Facebook?

Mobile operators are upping investment in ad tech companies, with advertisers welcoming the move in the hope it will break-up Facebook and Google’s diarchy over the digital media business. That’s the feedback from panellists including representatives from M&C Saatchi Mobile, S4M and Tune at this week’s Mobile Breakfast hosted by The Drum where attendees both…

Axonix and BidSwitch Partner to Offer Verified First Party Data at Scale to the Programmatic Ecosystem

Axonix and BidSwitch Partner to Offer Verified First Party Data at Scale to the Programmatic Ecosystem

Axonix, the mobile exchange and audience buying platform, has announced today that it has entered into a partnership with BidSwitch to enrich the mobile display advertising experience by allowing BidSwitch buyers to benefit from the data in Axonix’s robust mobile trading platform, serving billions of ads a month from thousands of publishers globally. Axonix, part…