Telefonica’s Weve strikes audience data deal with Axonix to push programmatic trading

Telefonica’s Weve strikes audience data deal with Axonix to push programmatic trading

O2-owned Weve has kicked off its Mobile World Congress activity by announcing a tie-up with Axonix that will gives advertisers further insight to its 31 million-strong audience base, and better enable programmatic trading. The deal is geared towards helping advertisers trade display advertising more effectively using Weve’s audience data, with agencies, trading desks and brands…