Can telcos challenge mobile advertising’s ‘big two’ - Google & Facebook?

Can telcos challenge mobile advertising’s ‘big two’ – Google & Facebook?

Mobile operators are upping investment in ad tech companies, with advertisers welcoming the move in the hope it will break-up Facebook and Google’s diarchy over the digital media business. That’s the feedback from panellists including representatives from M&C Saatchi Mobile, S4M and Tune at this week’s Mobile Breakfast hosted by The Drum where attendees both…

Axonix and BidSwitch Partner to Offer Verified First Party Data at Scale to the Programmatic Ecosystem

Axonix and BidSwitch Partner to Offer Verified First Party Data at Scale to the Programmatic Ecosystem

Axonix, the mobile exchange and audience buying platform, has announced today that it has entered into a partnership with BidSwitch to enrich the mobile display advertising experience by allowing BidSwitch buyers to benefit from the data in Axonix’s robust mobile trading platform, serving billions of ads a month from thousands of publishers globally. Axonix, part…

MWC 2016: There’s Value In Location Data, But It’s Still A Bumpy Road

MWC 2016: There’s Value In Location Data, But It’s Still A Bumpy Road

Location data is buzzing at Mobile World Congress in Barcelona. “Where you go is who you are,” said Daniel Rosen, global director of advertising at Telefónica, speaking at an MWC Mobile Media Summit (MMS) satellite event. “[It’s] hugely powerful.” That’s coming from a carrier with its own mobile exchange, Axonix, an audience buying platform fueled…

Telefonica’s Weve strikes audience data deal with Axonix to push programmatic trading

Telefonica’s Weve strikes audience data deal with Axonix to push programmatic trading

O2-owned Weve has kicked off its Mobile World Congress activity by announcing a tie-up with Axonix that will gives advertisers further insight to its 31 million-strong audience base, and better enable programmatic trading. The deal is geared towards helping advertisers trade display advertising more effectively using Weve’s audience data, with agencies, trading desks and brands…