Facebook’s Q2 2015 financial results

Facebook’s Q2 2015 financial results

Donal Kane, head of product at Axonix – Telefonica’s mobile ad business – explains why Facebook’s anticipated Q2 earnings reveals the brand’s continued focus on driving revenues and growth around mobile engagement. It’s evidently a lucrative approach. Its last set of results saw income from mobile advertising nudge nearly three quarters of its total revenue and…

Engaging Through Mobile – The Rise Of Enriched Data and Tailored Ad Formats

Engaging Through Mobile – The Rise Of Enriched Data and Tailored Ad Formats

As mobile usage overtakes desktop, mobile advertising is now undoubtedly the most efficient and effective way to target your existing customers and new prospects whenever and wherever they are. But how do this most effectively? Engagement must now be engineered through the use of programmatic tools and programmatic advertising through private ad exchanges brings the…