Google

Why Google’s latest algorithm update is ‘essential’ – US & UK agencies respond to Google’s ‘mobilegeddon’

Agencies have mostly welcomed Google’s move to crack down on websites which aren’t mobile-ready with its latest algorithm update. The search giant took the unusual step of announcing its update – which began roll out in the US yesterday (21 April) – several months ahead, giving marketers far more time than usual to prepare. Consequences are…