Google

Why Google’s latest algorithm update is ‘essential’ – US & UK agencies respond to Google’s ‘mobilegeddon’

Agencies have mostly welcomed Google’s move to crack down on websites which aren’t mobile-ready with its latest algorithm update. The search giant took the unusual step of announcing its update – which began roll out in the US yesterday (21 April) – several months ahead, giving marketers far more time than usual to prepare. Consequences are…

Simon Bailey

Simon Bailey takes helm of Telefónica-backed mobile ad exchange and closes in on publisher deals

Telefónica-backed mobile ad exchange Axonix has appointed Simon Bailey to the role of chief executive, replacing former boss Simon Birkenhead who has left the business. Bailey was previously chief commercial officer of the company and will not be directly replaced, but his role will be split across four senior commercial directors. Birkenhead, who joined the programmatic…