In the last few years, when asked to provide predictions for the year ahead, marketers have tended to lazily offer up one word on a consistent basis: mobile. If you have followed the advertising industry during this time, you would be forgiven for thinking that the past five years were all the ‘year of mobile’.…Details
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Over the past few years, you’ll probably have heard the same message a lot: ‘next year is the year programmatic becomes mainstream’, but we’re firmly past that stage now. Programmatic is here, and it’s here to stay. In fact, eMarketer estimates automated ads will account for nearly 60 per cent of the UK’s digital display…Details
Mobile phones are so much a part of people’s lives that the user experience cannot afford to disappoint and must maximise customer engagement. These days the phone in your pocket is your camera, diary, games console, communications hub, video player, TV screen and shopping guide. According to recent Google data, 54 per cent of all…Details
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