With latest research not only showing more than a third of Brits check our mobile phones between 25 and 50 times a day, but also that 87% of Facebook’s one billion daily users are on mobile, it’s obvious that a strong mobile advertising campaign is an important part of any advertisers’ arsenal. And, with so…Details
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Donal Kane, head of product at Axonix – Telefonica’s mobile ad business – explains why Facebook’s anticipated Q2 earnings reveals the brand’s continued focus on driving revenues and growth around mobile engagement. It’s evidently a lucrative approach. Its last set of results saw income from mobile advertising nudge nearly three quarters of its total revenue and…Details
Any marketer worth their salt knows all customers were not made equal, and that’s particularly true of commuters, where getting the bus or train into work is now a prime opportunity to check our smartphones and tablets to catch up on the latest news, gossip and games. With the average number of devices set to…Details
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