I recently downloaded a great overview of AI and machine learning. I gave my details as Alphonse Ahmad, an 18 year-old data science student from Brussels. This business now has Alphonse’s email address and location on its CRM records. I’ve also subscribed to the newsletter and marketing communications. To the marketing folk Alphonse is the…Details
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If the future of advertising is mobile-led, then O2-owner Telefonica’s measured attempt to control the delivery of ads across its network spotlights the power it could wield in a market dominated by Facebook and Google. There aren’t many mobile operators that don’t harbor a similar ambition, though like the Spain-based provider – the bulk of…Details
Location data is buzzing at Mobile World Congress in Barcelona. “Where you go is who you are,” said Daniel Rosen, global director of advertising at Telefónica, speaking at an MWC Mobile Media Summit (MMS) satellite event. “[It’s] hugely powerful.” That’s coming from a carrier with its own mobile exchange, Axonix, an audience buying platform fueled…Details
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