Any marketer worth their salt knows all customers were not made equal, and that’s particularly true of commuters, where getting the bus or train into work is now a prime opportunity to check our smartphones and tablets to catch up on the latest news, gossip and games. With the average number of devices set to…Details
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Marketers don’t need to be told to invest in mobile advertising any more. After all, according to eMarketer, mobile global ad spend looks like it will exceed $100bn in 2016. On the one hand, that’s great as it means brands are already making the right moves by getting on board and running their campaigns through…Details
As mobile usage overtakes desktop, mobile advertising is now undoubtedly the most efficient and effective way to target your existing customers and new prospects whenever and wherever they are. But how do this most effectively? Engagement must now be engineered through the use of programmatic tools and programmatic advertising through private ad exchanges brings the…Details
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