Donal Kane, head of product at Axonix – Telefonica’s mobile ad business – explains why Facebook’s anticipated Q2 earnings reveals the brand’s continued focus on driving revenues and growth around mobile engagement. It’s evidently a lucrative approach. Its last set of results saw income from mobile advertising nudge nearly three quarters of its total revenue and…Details
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Any marketer worth their salt knows all customers were not made equal, and that’s particularly true of commuters, where getting the bus or train into work is now a prime opportunity to check our smartphones and tablets to catch up on the latest news, gossip and games. With the average number of devices set to…Details
Marketers don’t need to be told to invest in mobile advertising any more. After all, according to eMarketer, mobile global ad spend looks like it will exceed $100bn in 2016. On the one hand, that’s great as it means brands are already making the right moves by getting on board and running their campaigns through…Details
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